• Canpar Transport Ltd.
    Canpar Transport Ltd.Canpar Transport Ltd.Canpar Transport Ltd.Canpar Transport Ltd.

    traffic has assisted us in the design of our general communication endeavors, and they were selected to design our new national advertising strategy. They've been able to deliver on time and on budget, which in our business is really important.

     

    Mr. Robert Tersigni
    V.P., Sales & Marketing
    CANPAR Transport Ltd.

    Canpar Transport Ltd.

    client objectives

    CANPAR turned to traffic to design its national advertising strategy. After an extensive research process, traffic recommended building a campaign around the new tag line "The Package People". The metaphor of the Polaroid was chosen to convey the visual concept. A photo database of over 50 actual CANPAR employees was created to highlight the excellence and strength of CANPAR's people.

    design solution

    traffic designed an awareness campaign for CANPAR that focussed on one of the Company’s key strengths — it’s people. The tag line, “The Package People” was created. The visual metaphor of the polaroid photo was chosen to convey the people concept. A photo database of over 50 actual CANPAR employees was created to highlight the excellence and strength of all of CANPAR’s people. An eight page insert, a service guide, and a series of sales sheets were designed.

    marketing driven graphic design

    traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

    get in touch

    416 504 8717
    1 866 418 6608
    info(at)trafficdesign.ca

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